Holiday Shopping Trends in 2020

While 2020 has been a wild and crazy ride, there are VERY few of us who will let our holiday traditions be interrupted. Yes, there may be some adaptations going on, but we’re not canceling the holidays. Matter of fact, consumers may be welcoming them with open...

2020 Direct Mail Statistics Will Blow Your Mind!

2020 Direct mail trends have been astounding! While direct mail has always been the silent winner when it comes to consistency in consumer response, engagement and conversion, even these numbers are some you can’t ignore! Over 70% of consumers say that direct...

5 Tips to Increase Retail Business Sales

Are you a new business or one that has been around awhile and need to increase retail sales? One of the reasons why a business can get stagnant in sales is that they failed to plan how to maintain consistent proper growth. With the variety of ways to reach consumers...

5 Reasons to Advertise Consistently

What are the common mistakes made my many small businesses? Stopping advertising or under-advertising. There is POWER in CONSISTENCY! Why be consistent? Well, would you expect to run a marathon with only running mile as your only training? Not unless you want to...

Doing Business in Small Communities

How Does Business Differ in a Small Community vs Large Metro Areas? Through my years in the advertising and marketing sector, I have met a lot of business owners – some that have been in business in Southern Utah for a very long time and others who are just...

Marketing to Millennials

Marketing to Millennials isn’t rocket science. However, it sure can feel like it at times. That’s one of the concerns many business owners have in 2018 – regardless of the size of the company. After hearing some of their struggles and seeing of some...